Samsung has launched a large-scale advertising campaign in London, timed to coincide with the launch of its new foldable smartphones Galaxy Z Fold6 and Galaxy Z Flip6. It featured a unique art object - a folding London bus that is “folded” at a 90-degree angle, raising its rear end almost 6 meters off the ground. The process of developing the main art object took about 2 months. A Samsung spokesp

"Life is not just eating, drinking, television and cinema. The human mind must be creative, must be self-generating; it cannot depend on just gadgets to amuse itself." – From 'Lee Kuan Yew: The Unofficial Biography' by Ethan Ang