- Spotify is trying to break YouTube's stronghold of video podcasts - The service wants to convince more podcasters to make videos - Spotify will start paying podcasters for popular videos - Premium subscribers will be able to watch shows without commercials - This option will be available to them as early as January 1, 2025 - First only for the US, UK, Australia and Canada markets - Spotify plans to pay podcasters more than YouTube - But YouTube's revenue is bigger because of audience differences - YouTube pays creators 55% of ad revenue - Spotify is willing to pay about $50k for 1-2 million views - Video podcasts on Spotify have been watched by 240 million users - The number of creators publishing them every month has grown by 50% - 300+ thousand video podcasts are available on Spotify platform