Reddit is ramping up efforts to attract users outside the US
- Reddit has a special focus on India, Brazil, etc.
- Audience growth is needed to grow the advertising business
- Now 50% of its audience is outside the US
- For a number of other platforms, the figure is 80-90%
- Historically, Reddit has always been an English-language platform
- It recently launched an automatic translation feature.
- By the end of the year, the feature will support 20-30 langu
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