Jaguar has revealed a new logo without a jaguar
The British car brand has officially unveiled a “complete reboot” of its corporate identity, based on the principle of the company’s founder William Lyons “Don’t copy”.
All elements, including an updated color palette, a new font, and a logo made of the letters “j” and “r” united in a circle, will appear in the upcoming Jaguar concept, and then in production cars, which will now be fully electric
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