- Threads plans to launch advertising early next year - The opportunity will be opened up to select brands first - MAU at the end of October was already at 275 million - 1 million people were said to be signing up every day - Threads began to gradually catch up with its competitor X - The MAU for X's mobile apps for Q3 2024 was 332 million - In doing so, Threads wants to avoid advertising overload - It will not be a significant source of group revenue for 2025