- Different businesses are increasing their spending on generative AI - At the same time, companies are not increasing their overall IT budget - That is, they are forced to reduce spending on other services - For example, C1 spends 5-8% of its budget on AI - C1's savings from AI are two to three times greater than its costs - In particular, C1 has been able to reduce its spending on Salesforce - AI is already becoming a key part of IT budget preparation - AWS AI services sales more than doubled in one year - For Azure, AI services sales are growing faster than others - Coca-Cola, G42, Stripe and others are actively spending on AI from OpenAI