Reddit is ramping up efforts to attract users outside the US
- Reddit has a special focus on India, Brazil, etc.
- Audience growth is needed to grow the advertising business
- Now 50% of its audience is outside the US
- For a number of other platforms, the figure is 80-90%
- Historically, Reddit has always been an English-language platform
- It recently launched an automatic translation feature.
- By the end of the year, the feature will support 20-30 languages
- The fastest growing markets are the UK, Philippines, India and Brazil
- These markets can help it increase its ad revenue
- International markets account for 17% of Reddit's revenue so far
- Reddit is willing to build ad teams within countries
- It creates them when it reaches 10% of internet users there
- Reddit also wants to improve search on its platform
- Search will become a “focused investment” beyond 2025
Digital
8
1
0
Share
Comments
Recommended
Timur Bagautdinov
36 subscribers
7 months ago
Subscribe
X’s Grok AI chatbot is now available to all users
Elon Musk’s AI chatbot Grok is now available to free users on X. Several users noticed the change on Friday, which gives non-Premium subscribers the ability to send up to 10 messages to Grok every two hours.
Digital
2
0
0
Share
Stephanie Turner
14 subscribers
7 months ago
Subscribe
Roblox began offering 25% more in-game currency for purchases through the site
- Roblox has started offering 25% more Robux to players
- You can get them if you buy currencies through its website
- This way Roblox avoids Apple and Google commissions
- At the same time Roblox called them its valued partners
- Extra. 25% will also be given for Roblox gift cards and others
- The only exceptions will be purchases through apps
- Roblox calls the decision a long-term change
- Robl