- Reddit has a special focus on India, Brazil, etc. - Audience growth is needed to grow the advertising business - Now 50% of its audience is outside the US - For a number of other platforms, the figure is 80-90% - Historically, Reddit has always been an English-language platform - It recently launched an automatic translation feature. - By the end of the year, the feature will support 20-30 languages - The fastest growing markets are the UK, Philippines, India and Brazil - These markets can help it increase its ad revenue - International markets account for 17% of Reddit's revenue so far - Reddit is willing to build ad teams within countries - It creates them when it reaches 10% of internet users there - Reddit also wants to improve search on its platform - Search will become a “focused investment” beyond 2025