- Analysts thought the Apple ring would appear in two years time - The head of Oura believes that Apple will not enter this market - There is no value in using the ring and Watch at the same time - The company does not want to create competition for the Watch business - The smart ring category is also difficult to do right - Apple is probably keeping a close eye on Samsung, Oura, etc. - Apple is putting a lot of its focus on health services - That said, the center of the health platform will be the Apple Watch