- Netflix launched ad tier about two years ago - The ad tier is chosen by 50% of new subscribers - We're talking about regions where the ad tier became available - In 2 years, the tier attracted 70 million active users - In May 2024, that number was about 40 million - There are 282.7 million subscribers on all levels of Netflix - At the end of Q3 2024, the service attracted 5.1 million subscribers - Netflix is preparing to launch its own advertising platform - It's already up and running for Canada, and will launch for the U.S. in Q2 2025 - The platform will be launched in all markets by the end of 2025