Netflix's ad-level audience is 70 million active users
- Netflix launched ad tier about two years ago
- The ad tier is chosen by 50% of new subscribers
- We're talking about regions where the ad tier became available
- In 2 years, the tier attracted 70 million active users
- In May 2024, that number was about 40 million
- There are 282.7 million subscribers on all levels of Netflix
- At the end of Q3 2024, the service attracted 5.1 million subscribers
- Netflix is preparing to launch its own advertising platform
- It's already up and running for Canada, and will launch for the U.S. in Q2 2025
- The platform will be launched in all markets by the end of 2025
Digital
7
3
0
Share
Comments
Recommended
Stephanie Turner
14 subscribers
7 months ago
Subscribe
MicroStrategy acquired 27.2k bitcoins worth more than $2 billion
- MicroStrategy acquired an additional 27.2 thousand bitcoins
- The amount totaled $2.03 billion, which is approximately $74.5k /pc.
- The company made the purchases between Oct. 31 and Nov. 10
- It is the largest corporate holder of bitcoins
- In total, the company owns approximately 279.4k bitcoins
- MicroStrategy's total spending on them amounted to $11.9 billion
- That is, the average purchase
Show more
Digital
7
2
0
Share
Stephanie Turner
14 subscribers
7 months ago
Subscribe
Google's European competitors to team up to create new search index
- Ecosia and Qwant will create a European search index
- They will create European Search Perspective for the project
- Each company will own 50% of this venture
- The project is planned to be launched in France in early 2025
- Qwant's search is focused on privacy
- Ecosia search engine pays attention to ecology
- Ecosia plants one tree for every 50 searches
- Project made possible by new DMA law