Netflix's ad-level audience is 70 million active users
- Netflix launched ad tier about two years ago
- The ad tier is chosen by 50% of new subscribers
- We're talking about regions where the ad tier became available
- In 2 years, the tier attracted 70 million active users
- In May 2024, that number was about 40 million
- There are 282.7 million subscribers on all levels of Netflix
- At the end of Q3 2024, the service attracted 5.1 million subscribers
- Netflix is preparing to launch its own advertising platform
- It's already up and running for Canada, and will launch for the U.S. in Q2 2025
- The platform will be launched in all markets by the end of 2025