Mediaocean buys AdTech company Innovid for $500 million
- Mediaocean helps manage advertising deals
- Innovid is focusing on connected TV
- Mediaocean buys Innovid for $500 million ($3.15/share)
- Innovid and Flashtalking want to merge after deal
- Innovid will expand Mediaocean's capabilities for brands
- Particularly in controlling data and costs
- Mediaocean is building an advertising alternative to Google
- More competitors: Integral Ad Science, DoubleVerify, etc.
- Innovid acquired the TVSquared platform two years ago
- TVSquared deals with ad measurement, etc.
Digital
7
2
0
Comments
Recommended
Pavel Ryzhikh
79 subscribers
2 months ago
Subscribe
In China, the payment of tickets in Beijing subway using palm
The Chinese company Tencent is responsible for the innovation. It allows you to pay for a fare with the palm of your hand.
The service was launched via the WeChat Pay service. The technology works on the Beijing Airport Express subway line, which connects the city with Dasin International Airport. To pay the fare, you need to hold your hand over a special scanner. It reads the patterns of your fi
Show more
Digital
12
1
0
Stephanie Turner
14 subscribers
2 months ago
Subscribe
Amazon Music will start offering free audiobooks following Spotify's lead
- Amazon will offer 1 free audiobook/month
- Spotify started doing the same last year
- The decision will be an evolution for Amazon Music Unlimited
- The service will become “the premier destination for audio entertainment”
- The offering will be different from Audible (Amazon's service)
- It will not be possible to save audiobooks through Amazon Music
- Amazon Music and Audible are created for d
All trademarks, logos, and brands are the property of their respective owners. All company, product, and service names used in this website are for identification purposes only.