- Mediaocean helps manage advertising deals - Innovid is focusing on connected TV - Mediaocean buys Innovid for $500 million ($3.15/share) - Innovid and Flashtalking want to merge after deal - Innovid will expand Mediaocean's capabilities for brands - Particularly in controlling data and costs - Mediaocean is building an advertising alternative to Google - More competitors: Integral Ad Science, DoubleVerify, etc. - Innovid acquired the TVSquared platform two years ago - TVSquared deals with ad measurement, etc.