The company will change the shape of the chips for the first time as part of the promo of the screen adaptation of Minecraft.
In addition, for the duration of the promotional campaign Doritos will introduce two new flavors made from its most sworn enemies: vinegar from creeper and barbecue from gasta.
A limited number of square chips will be hidden in packets among the usual triangles. Those who find the sacred square are entitled to a cash prize of ten thousand British pounds. The action, alas, is valid only on the territory of the United Kingdom.
Minecraft will premiere in theaters on April 4, 2025