In a significant move towards advancing sustainability initiatives, EIT InnoEnergy has announced its investment in Carbon Centrum, an innovative startup dedicated to facilitating the energy transition. Carbon Centrum’s groundbreaking platform offers corporate clients across sectors the ability to autonomously track individual CO2 footprints, a crucial step towards achieving sustainability targets.
The cornerstone of Carbon Centrum’s offering is its revolutionary CarbonID program, which is tailored to meet the unique needs of companies by providing real-time Scope 3 measurements and comprehensive offset strategies. This pioneering platform marks a significant advancement in environmental monitoring and management, enabling companies to make meaningful changes in their environmental impact by tracking employees’ carbon footprints.
Cagri Selcuklu, CEO of Carbon Centrum, expressed enthusiasm about the partnership with EIT InnoEnergy, highlighting the industry’s recognition of Carbon Centrum’s commitment to sustainability. Selcuklu emphasized Carbon Centrum’s agility and rapid progress, with the successful launch of trial products and initiation of pilot projects in the first quarter of 2024.
Carbon Centrum adopts a unique approach to offsetting emissions by engaging employees directly. Similar to a fitness app, team members can track their emissions through various activities in mobility, shopping, and energy categories, which are then automatically converted into carbon footprints. This interactive approach not only raises awareness but also encourages users to adopt eco-friendly habits, compete with peers, and collaborate on sustainability projects.
One of the key features of Carbon Centrum’s platform is its ability to facilitate the purchase of actual offsets towards achieving net-zero emissions. This provides companies with visibility into their carbon footprint and enables them to meet the demands of both employees and customers who prioritize sustainability.
Marcin Wasilewski, CEO of EIT InnoEnergy, Central Europe, highlighted the strategic importance of the investment, emphasizing EIT InnoEnergy’s role as a top investor and ecosystem partner for companies in the mobility, energy, and clean technology sectors. Wasilewski expressed excitement about welcoming Carbon Centrum to their portfolio and providing access to a network of highly sustainable companies, facilitating a win-win scenario for businesses, employees, and the planet.
The investment by EIT InnoEnergy underscores the growing momentum behind sustainability initiatives and the pivotal role that innovative startups like Carbon Centrum play in driving meaningful change. With their cutting-edge technology and commitment to sustainability, Carbon Centrum is poised to make a significant impact on the journey towards a greener and more sustainable future.
