- The company is entering new and unproven markets for itself - For example, we're talking about new markets for AI, VR headsets, etc. - Apple warned investors through a new annual report - New services and technologies could displace existing ones - They could also affect revenue and profit margins - Geopolitical tensions were also categorized as a risk - This risk has been absent from Apple's report for several years - The company is also under pressure from various regulators - But analysts are predicting Apple's gross profit to rise - They believe it could reach 49% by the end of the year - For services it already exceeds 70%, for devices - 36-37%