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Stephanie Turner
a year ago
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Apple has started direct ad sales for the Apple News service for the first time
- Apple has begun selling ad formats for Apple News
- The company has developed new units for the news service
- Previously, Apple itself sold ads for search and the App Store
- Inside Apple News, advertising was sold by the company's partners
- Because of this, the income of publishers and Apple itself was limited
- The company began to offer blocks within the feed, articles, etc.
- A total of 17 different ad formats are available for Apple News
- Premium sponsorship for content will be available next year
- The format is planned to be sold for Met Gala, U.S. Open, etc.
- Publishers get 70% of ad revenue from ads within content
- The percentage of ads from the feed depends on interactions
- They also get 100% of the ads they sold themselves
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