Up
Stephanie Turner
14 subscribers
6 months ago
Subscribe
Apple has started direct ad sales for the Apple News service for the first time
- Apple has begun selling ad formats for Apple News
- The company has developed new units for the news service
- Previously, Apple itself sold ads for search and the App Store
- Inside Apple News, advertising was sold by the company's partners
- Because of this, the income of publishers and Apple itself was limited
- The company began to offer blocks within the feed, articles, etc.
- A total of 17 different ad formats are available for Apple News
- Premium sponsorship for content will be available next year
- The format is planned to be sold for Met Gala, U.S. Open, etc.
- Publishers get 70% of ad revenue from ads within content
- The percentage of ads from the feed depends on interactions
- They also get 100% of the ads they sold themselves
Digital
4
2
0
Comments
Recommended
Stephanie Turner
14 subscribers
6 months ago
Subscribe
$2 billion deal between Google and Anthropic has received approval from the UK regulator
- The UK regulator will not conduct an in-depth investigation
- That is, Google will not have to justify its partnership
- The regulator began looking into the Google and Anthropic deal in October
- The regulator decided it did not fall under merger laws
- Google will not be able to significantly influence Anthropic's operations
- It will not get a seat on the BOD, voting rights or veto over decis
Show more
Digital
6
1
0
Stephanie Turner
14 subscribers
6 months ago
Subscribe
Startup xAI's valuation hits $50 billion after new round
- The valuation of Elon Musk's startup is already $50 billion
- The figure has more than doubled in a matter of months
- The startup received $5 billion in its latest round of funding
- One of xAI's investors is Qatar Investment Authority
- Also: Valor Equity, Sequoia Capital and Andreessen Horowitz
- In total, the startup has already received $11 billion since the start of 2024
- In the spring wi
Show more
Digital
6
1
0