- Apple has begun selling ad formats for Apple News - The company has developed new units for the news service - Previously, Apple itself sold ads for search and the App Store - Inside Apple News, advertising was sold by the company's partners - Because of this, the income of publishers and Apple itself was limited - The company began to offer blocks within the feed, articles, etc. - A total of 17 different ad formats are available for Apple News - Premium sponsorship for content will be available next year - The format is planned to be sold for Met Gala, U.S. Open, etc. - Publishers get 70% of ad revenue from ads within content - The percentage of ads from the feed depends on interactions - They also get 100% of the ads they sold themselves