- In the summer of 2023, the startup received three purchase offers at once - X, OpenAI and Notion wanted to acquire all of Perplexity - All offers valued Perplexity at $150-200 mln - Social network X was the most active in negotiations on the purchase. - X wanted to use its technology for search functions - Microsoft was also considering buying Perplexity - In the spring of 2024, Perplexity's valuation was $3 billion, now it's at $8 billion - It's showing strong growth thanks to its subscription-based products - ARR was just $2.5 million a year ago, now it's at $50 million - That said, Perplexity hasn't started generating any revenue yet - Perplexity will spend about $15-20 million on OpenAI models over the year - Perplexity will launch monetization through advertising by the end of the year - Perplexity plans to sell advertising at 10 times the market value - Ads will be as relevant as possible in terms of content and timing - Perplexity's advertising approach will be different from Google and others. - Perplexity may soon reveal the search index volume - It will probably amount to about tens of billions of documents - By comparison, Google's index is 400-500 billion documents