- Shopify has already poached hundreds of Salesforce customers - Among them, for example, Mattel, Toys R Us, Casper, etc. - Its advantage has been lower prices, etc. - It promises customers 50% savings over three years - Shopify offers more services for e-commerce - For many years, Shopify and Salesforce existed peacefully - Eight years ago, Salesforce acquired Demandware - For $2.8 billion, it paved the way for the e-commerce marketplace - Salesforce's product for it was called Commerce Cloud - Salesforce has also poached customers from Shopify - Among them: Black Rifle Coffee, ReserveBar, Hasbro, etc.