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Stephanie Turner
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7 months ago
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Shopify poaches Salesforce customers, fueling rivalry in e-commerce marketplace
- Shopify has already poached hundreds of Salesforce customers
- Among them, for example, Mattel, Toys R Us, Casper, etc.
- Its advantage has been lower prices, etc.
- It promises customers 50% savings over three years
- Shopify offers more services for e-commerce
- For many years, Shopify and Salesforce existed peacefully
- Eight years ago, Salesforce acquired Demandware
- For $2.8 billion, it paved the way for the e-commerce marketplace
- Salesforce's product for it was called Commerce Cloud
- Salesforce has also poached customers from Shopify
- Among them: Black Rifle Coffee, ReserveBar, Hasbro, etc.
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