It features a folding design, first introduced in the early 80s, that allows the top of the body to be closed to protect the lens and lock the shutter button.

One of the key functions of the new product is scene analysis. Before releasing the shutter, the camera warns of possible overexposure or underexposure of the frame, as well as focusing problems with a bright red sensor in the viewfinder. The Flip features one of the most powerful flashes in Polaroid's lineup, capable of illuminating objects over 4 meters away. Adjustable brightness helps avoid over-lighting when taking pictures