Online sales for Black Friday rose 5% to a record $74.4 billion
- Global sales for Thanksgiving were $33.6 billion
- The momentum probably continued for Black Friday
- In the U.S. market, spending rose 7%, already up to $17.5 billion
- Global spending in 24 hours has already reached $74.4 billion
- With a 5% increase, they have reached a new high
- Between 10:00 a.m. and 2:00 p.m., spending reached $11.3 million/minute
- Mobile devices accounted for 55% of online purchases
- Average discounts for the electronics category amounted to 27.4%
- Chatbots are used by 20% to find bargains