In 2025, a new “browser war 3.0” began, with artificial intelligence (AI) at its center. The key players are Google with Chrome, Microsoft with Edge, as well as new AI browsers like Comet by Perplexity and an upcoming product from OpenAI. These browsers no longer just open websites; they act as AI-powered conversational assistants that understand context, remember queries, and perform tasks for the user. This fundamentally changes the way people interact with the internet.

• OpenAI is preparing to launch its own AI- powered browser based on the Chromium engine. It will feature an integrated AI agent called Operator, which allows automatic form filling, making bookings, and performing tasks on behalf of the user. There will also be a built-in ChatGPT interface for interaction within the browser without having to visit the OpenAI website. The launch is expected in the coming weeks of 2025.

• Anthropic has introduced an experimental Claude extension for Chrome that embeds the Claude AI assistant directly into the browser. It allows users to view page content and perform actions based on user commands (clicks, form filling, etc.). Currently, this feature is available to a limited number of users under the paid Max plan.

• Google has integrated the AI model Gemini into the Chrome browser. Features include creating custom themes with AI, comparing tabs, searching browser history using natural language, generating summaries, assisting with writing texts, and more. Gemini in Chrome is aimed at enhancing productivity and personalization through AI.

Overall, modern browsers in 2025 are significantly different: the trends emphasize speed, convenience, user customization, AI integration, and an increased focus on privacy. Google Chrome remains the market leader, but it faces strong competition from new AI-powered browsers that have the potential to reshape the market.