The most awesome thing is that it's not just a decoration, but also a useful gadget: it has an NFC chip inside that tracks how much time your phone spends in bed and how much you're distracted by it.
You can get one for free, but only at IKEA stores in Dubai, if you spend more than 800 dirhams at a time. And if your smartphone then “sleeps” for 7 hours a week, you'll get a 100 dirham voucher
